Notícias
The coming year will be marked by a high level of uncertainty, clearly a challenge for the communication field. That is why it is essential to reassess everything. Analysing the results achieved in 2022, understanding the market, priorities and areas of focus, and defining a direction will always be the foundation of an effective communication plan. One that is flexible and able to adapt to reality at any given moment.
But what are the most prominent themes and trends for any organisation in 2023? First and foremost, I would say purpose. It is a broad concept that makes it possible to integrate everything from the way a company sees itself internally to the way it projects itself externally with its stakeholders.
However, more than stating purpose, it is essential to follow the principles defined for the organisation. This is because several studies show consumers’ distrust regarding the credibility of organisations when it comes to what they say versus what they do.
The so-called “walk the talk”. Internal communication also cannot be neglected and can, and should, take on increased importance: informing teams witht ransparency and demonstrating leadership and confidence in the chosen path.
Finally,the topic of digital will continue to shape the agenda.
Not because it is new, but because it is undergoing rapid evolution, and all organisations,large and small, must have a transversal and relevant presence that allows them to be wherever their stakeholders are.
The uncertainty that lies ahead also has the effect of forcing change, and many sectors are under pressure, from energy to mobility, from healthcare to technology, among others.
In times of uncertainty, the future is secured through preparation and anticipation. And communication is essential, because it allows trust and security to be conveyed, essential and timeless values.
