It is an integrated management software solution that helps clubs become more efficient and effective in theirday-to-day operations.
Founded in2015 by Gil Guilherme, EMJOGO provides a comprehensive technology solution that enables sports clubs’ staff to monitor their athletes and members more closely,while simplifying the recording, analysis and interpretation of all club-related information within a single platform.
To meet the challenges of an increasingly competitive market, the startup currently has ateam of 12 employees, ensuring it can effectively respond to the needs and challenges faced by sports clubs. EMJOGO is currently used by more than 350 clubs and is primarily focused on the Portuguese market, targeting mainly youth teams in collective sports, regardless of their size or profile.
Although football accounts for a significant percentage of its client base, EMJOGO also works with a wide range of other sports, including futsal, handball,basketball, rugby, volleyball and roller hockey.
Our goal was to raise awareness of EMJOGO as a Portuguese startup revolutionising the way sports clubs manage their operations, while also positioning its spokespeople as opinion leaders in the Portuguese sports technology market.
Against this backdrop, the challenge was to consolidate EMJOGO’s visibility in the media landscape, particularly across specialised and mainstream media outlets,while ensuring a more regular and consistent communication rhythm.
Our strategy also focused on communicating Gil Guilherme’s journey, the motivations that led him to develop the solution, the platform’s unique features, and the key benefits that technology can bring to the sports industry.
With this in mind, the communication plan developed by Bloomcast for the project was built around two key pillars: introducing the startup and its Founder &CEO, covering its corporate story, and showcasing EMJOGO’s technological expertise within the sports industry.
These two areas enabled us to engage with a diverse range of media outlets and, as a result, expand EMJOGO’s presence across the Portuguese media landscape.
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