Askblue is a technology and business consulting company, specialised in the financial sector and in the field of information technologies. Today, it is recognised for its work both domestically and internationally, collaborating with organisations and Public Administrations in digital transformation processes. Founded in 2013, Askblue presents a combination of differentiating factors in the market. First and foremost, the professional experience of its management team and its pool of professionals, with a proven track record in the financial sector, within complex organisational contexts, high levels of demand and multinational environments. At the same time, Askblue offers a broad portfolio based on Business Transformation, Technology, Outsourcing and Operations. In these areas, it designs and delivers solutions with innovative responses to the new challenges faced by companies and professionals. In terms of Operations, the company developed the Askblue Technology Center: a support centre focused on the evolutionary maintenance of projects, especially in OutSystems, .NET and Java technologies. Currently, Askblue’s teams operate from three hubs in Portugal (Lisbon, Coimbra and Terceira Island) and one in Brazil. The projects it leads span Europe, the United States of America and the Middle East. Askblue has been a Bloomcast client since 2016. The strengthening of its presence in the Portuguese and international markets, combined with a consistent and coherent media presence aligned with strategic priorities, underscores the company’s sustained growth journey, clearly reflected in the key messages that have been shared.
O que fizemos
To present Askblue as a company at the forefront of innovation. Beyond responding to present-day demands, the company seeks to anticipate and solve the future challenges of businesses and people. To communicate the know-how existing within its teams, acquired over time and developed across different geographies and topics such as Digital Transformation, Artificial Intelligence, Core Banking, Open Banking, Fintech, among others. To highlight Askblue as a company experiencing strong and sustained growth. Recruitment and, above all, talent retention are priority areas, characteristic of a company in expansion.
Como fizemos
The communication plan presented by Bloomcast for this project comprises three fundamental pillars: awareness, differentiation and growth. The objective is to expand media presence through technical contributions aligned with the operational and business priorities that have underpinned Askblue’s successful track record.
