Founded in 1995, Noesis provides services and solutions that support its clients throughout their digital transformation journeys and business development. With the aim of creating sustainable value across industries, the company delivers solutions focused on infrastructure, software, quality and people.
With a teamof highly specialised professionals working with some of the most advanced technologies, Noesis operates across nine business areas, with offices in Portugal, Spain, the Netherlands, Brazil, Ireland and the United States. Since 2020, Noesis has been part of Altia, a Spanish publicly listed company.
Noesis has been a BloomCast client since 2015 and has continued to strengthen its presence in both the Portuguese and international markets through consistent and coherent communication, supported by impactful key messages.
To increase Noesis’ visibility and reputation as a leading technology consultancy,while positioning its spokespeople as opinion leaders in the Portuguese IT market.
Against this backdrop, the challenge was to consolidate Noesis’ visibility in the media landscape, particularly across specialised technology and business media, while ensuring a more regular and consistent communication rhythm.
The project’s main objectives included communicating the company’s unique strengths, highlighting the key benefits of its solutions and showcasing its expertise in technology and business processes that drive greater efficiency. At the same time, the strategy aimed to consolidate Noesis’ positioning as a national and international reference in its areas of expertise, as well as an employer of choice.
With thisin mind, the communication plan developed by BloomCast for the project was built around three key pillars: strengthening Noesis’ corporate profile, including the visibility of its Board and the Directors of its respective business areas; highlighting the differentiation of its solutions and corpora teculture; and supporting its international positioning.
These pillars enabled us to engage with a diverse range of media outlets and, as aresult, expand Noesis’ presence across the Portuguese media landscape.
· Strategic Communications Consultancy;
· Media Relations Strategy;
· One-to-One Communication with Selected Media Outlets;
· Distribution of Press Releases to National and International Media;
· Strengthening Relationships with Portuguese Journalists;
· Content Development;
· Social Media Strategy;
· Branded Content Management.
As a firststep, the communication approach involved working closely with Noesis to identify spokespeople with strong expertise and experience in the areas in which the company sought to establish itself as a leading voice, including Enterprise Solutions, Data Analytics & AI and Low-Code Solutions, among others. This positioning was developed through the creation and publication of opinion articles, interviews and Branded Content across Portuguese specialised and mainstream media outlets.
The work carried out by BloomCast resulted in numerous interviews featuring Noesis spokespeople across a wide range of media outlets and formats.
Following the same strategy, we also worked to position Noesis and its Marketing Directoras leading voices in B2B Marketing. To achieve this, a dedicated communication strategy was developed to secure a monthly presence for Ricardo Rocha inspecialised Marketing and Communications media, through opinion articles and interviews, as well as appearances on podcasts within the digital ecosystem.
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