Project: Noesis, the consultancy that aims to drive the growth of its clients, partners and society at large
Noesis is a leading multinational consultancy in the technology sector, developing distinctive and innovative solutions to drive the sustainable growth of its clients, partners and society at large. Founded in 1995, Noesis provides services and solutions to support its clients in digital transformation and business development. In order to create sustainable and cross-sector value, it delivers solutions focused on infrastructure, software, quality and people. The company has highly specialised talent across the most demanding technologies and operates in nine business areas, with offices in Portugal, Spain, the Netherlands, Brazil, Ireland and the USA. Since 2020, Noesis has been part of Altia, a Spanish publicly listed company. Noesis has been a Bloomcast client since 2015 and has been strengthening its presence in the Portuguese and international markets, communicating in a consistent and coherent manner through impactful key messages. Accordingly, the communication approach initially focused on defining, together with Noesis, spokespeople with know-how and experience in the areas in which the organisation aims to be perceived as a reference, namely Enterprise Solutions, Data Analytics & AI and Low-Code Solutions, among others. This was achieved through the development and publication of opinion articles, interviews and branded content in national media outlets — both specialised and generalist.
O que fizemos
To increase Noesis’ brand awareness as a leading technology consultancy in the technology sector, as well as to position its spokespeople as Opinion Leaders in the Portuguese IT market. Within this context, the proposed challenge lay in the need to consolidate Noesis’ visibility in the media space, particularly in specialised and business media outlets, while ensuring a more regular communication rhythm. Communicating its unique characteristics, the main advantages of its solutions, its technological and business process know-how that leads to greater efficiency, and thus consolidating Noesis’ positioning as a national and international reference in the areas in which it operates, as well as an employer of excellence, were the main objectives of this project.
Como fizemos
In this sense, the communication plan presented by Bloomcast for this project comprised three fundamental pillars (strengthening corporate brand awareness, namely of the entire Board as well as the Directors of the respective business areas; differentiating its solutions and its corporate culture; and internationalisation), which made it possible to reach a wide range of media outlets and, consequently, expand Noesis’ presence in the national media.
