To introduce Cleanwatts new energy community at the Fundação Eugénio de Almeida in Évora, we developed an integrated communication strategy designed to give the project visibility, engage the local community and turn the moment into an opportunity to raise awareness and attract new members.
The launch required more than simply communicating an event. It was necessary to make the energy community model accessible and relevant to different audiences – individuals, businesses and local organizations – and to explain the benefits of collective self-consumption, while further strengthening Cleanwatts positioning as a leading name in renewable energy solutions.
We created a distinctive visual identity for the event and developed the entire communication experience around the launch, ensuring consistency across th different points of contact with the public.
From promotion to registration, including all the content produced, we built an integrated presence that made it possible to communicate the project before, during and after the public presentation.
The launch helped increase the visibilityof the new energy community and strengthen awareness of Cleanwatts among thelocal community, which responded with interest. The communication developedhelped bring the project closer to future members, making the benefitsassociated with energy communities clearer and creating the conditions toattract new participants. In the press, the project announcement achievedregional, national and international coverage.
